What a slow moving game last night? I was expecting it to be an exciting ‘edge of your seat’ type of game. It wasn’t at all. I enjoyed halftime and the commercials more than the football. I was able to identify a few of my favorite ads from the big game to share. Take a look:
NFL
Kudos to the NFL for dropping the Roman Numerals for the big game this year! Makes life easier.
I also noticed that most of the commercials had a hashtag this year. That’s been a gradual change over the last few years of Super Bowl games.
Pepsi – Joy of Pepsi with Janelle Monae
I liked watching Janelle Monae dance through the decades in this commercial.
Pantene – #DadDo
This commercial was so darn cute. I appreciate how they are encouraging dads to spend more time with their daughters. It was also pretty funny watching the dads learn the ropes of hair styling.
T-Mobile – Drop the Balls and #YouGotCarried (outtakes from the Hotline Bling ad)
I thought T-Mobile won with the Steve Harvey commercials and also the Hotline Bling tie- in. Doesn’t Hotline Bling just sound like it should be used in a commercial? There’s something about bearded Drake in a turtleneck and Timbs that I like. I’m normally not on the beard gang but bearded Drake is bae.
Verizon had a clever well executed commercial encouraging T-Mobile users to #getabetternetwork.
Buick Cascada – The Big Toss
This was Buick’s first Super Bowl commercial! The commercial stars New York Giants wide receiver Odell Beckham Jr. I like how they said “She Odelled it” after model and actress Emily Ratajkowski emulates one of his famous catches. This is the first convertible in 25 years for Buick and that element is also incorporated into the commercial.
Mini Clubman – #DefyLabels
I like the combination of race car drivers, celebrities like Serna Williams and race car drivers. Plus, I don’t know much about the Mini and it was cool to see different ones on display. It was simple but showed off the product well.
NFL spot with Super Bowl Babies Choir – #SuperBowlBabies
Based on data that suggests 9 months after a super bowl victory winning cities see a rise in births with customized song lyrics to Seal Kiss from a Rose. With an actual appearance from Seal. Cheesy and cute at the same time. Is there a word for that? Cutesy?
PayPal – There’s New Money in Town
First off, I loved how they used Confident as the song in this commercial. That’s one of my favorite songs right now. I think it was great to put the word out on PayPal. It’s the way to go for small business owners, contractors, freelancers and bloggers. It’s how we do business! I also liked their game day engagement on Twitter with #NewMoneySweepstakes and gifs.
Amazon Echo – #BaldwinBowl
Every time I see an Amazon Echo commercial it makes me wish I that I had one of my own. I like how Missy Elliot was in this commercial since she performed at halftime last year and I thought it was great that she released a new song at the end.
PSA/Commercials
Budweiser – #GiveADamn
Trying to encourage people to not drunk drive featuring Helen Mirren.
Colgate – #EveryDropCounts
The very first Colgate Super Bowl ad that encourages people to turn off the tap when brushing their teeth to save water
And that’s it! What were your favorite ads from this year?
See what I thought about ads from previous Super Bowls here 2015, 2013, 2012 and 2011,
