by Dana J | May 7, 2012 | Branding
Last night I walked in on my mom watching this movie called Chloe on Lifetime. {from Rotten Tomatoes} I’ve heard about this movie, but never actually sat down to watch it until yesterday. I didn’t see the whole thing, mostly just the end so I won’t...
by Dana J | May 1, 2012 | Marketing & Social Media
Just when I felt like I had nothing to write about today, I see that Newt Gingrich has announced his campaign is done via YouTube. Does anyone else remember that Newt announced that he would run via Twitter with a YouTube video? That was almost a year ago. Time has...
by Dana J | Apr 30, 2012 | Marketing & Social Media
Late last year I started following the Girl Behind Six campaign that Wendys created. When thinking of W, that’s the first thing that came to my mind: Wendy’s. The funny thing is, the Girl Behind Six campaign was created to promote Wendy’s newest...
by Dana J | Apr 29, 2012 | Marketing & Social Media
Under Armour women launched a campaign called What’s beautiful. The campaign aims encourages women to declare a goal and document it’s progress online. {from whatsbeautiful.ua.com/} Any woman can sign up and list their goal. Then contestants will be...
by Dana J | Apr 26, 2012 | Marketing & Social Media
I’m always paying close attention to branding by companies and observing individuals who have a great brand. One of those I’ve been following lately is Sofia Vergara. {from Self} I first noticed Sofia while watching Modern Family. I discovered the show...
by Dana J | Apr 17, 2012 | Marketing & Social Media
A very cool marketing campaign I spotted while doing some research on small SUVs a while ago was the Honda CR-V Leap List campaign. Take a good hard look at this: (from Honda) When I look at this, I feel like it’s about me making a leap list and not so much...
