This holiday season I’ve seen tons of emails, tweets and Facebook ads encouraging me to go out and spend. Even a few of the birthday “specials” I receive ask me to “spend” money before I can get anything. Since email marketing is apart of my job, I open a good 50% of the emails I receive just to see what companies are doing. I click on Facebook ads and read sponsored posts. All aspects of the job that I enjoy. While reading through my Facebook, I noticed a campaign that takes a slightly different approach. A Sponsored ad from Chobani called Shepherd’s Gift kept popping up in the bottom right corner. I’ve blogged about Chobani in the past and I’m a big fan of their Greek yogurt (especially the pineapple and peach flavors). The focus of their Shepherd’s Gift campaign is  to recognize those in our lives who give freely without expecting anything in return. It isn’t a special coupon or discount incentive to buy -which in my opinion is a welcomed change. After reading about The Shepherd’s Gift I learned that Chobani gives 10% of their profit to various organizations that are working towards making the world a better place.

Do you know of a shepherd who gives selflessly? Take a look at Chobani’s Facebook page and recognize any of your friends and family.